The Financial Stack You Need to Succeed
Our bookkeeping team delivers real-time, 100% accurate books, powered by technology.
As your brand grows,
your financial needs change
done by the founders
Day-to-day financial ops typically include:
- Updating landed cost per SKU
- Adding vendor bills to Bill.com, Settle, or directly to Finaloop
- Creating B2B invoices in Shopify, PayPal, Stripe, or directly in Finaloop
- Real-time P&L, Balance Sheet, Cash Flow & inventory cost accounting
- 24/7 data sync from your apps
- All-in-one financial dashboard
- Full bookkeeping team
- Ecommerce finance expert support
Finaloop books
- Federal income tax return
- State income tax return(s)
- Form 1099s
- Tax deduction optimization
- At this stage, most founders make the day-to-day strategic financial decisions
- Consuming content and growing your financial IQ is key
Day-to-day financial ops typically include:
- Updating landed cost per SKU
- Adding vendor bills to bill.com, Settle, or directly to Finaloop
- Creating B2B invoices in Shopify, Paypal, Stripe, or directly in Finaloop
- Real-time P&L, Balance Sheet, Cash Flow & inventory cost accounting
- 24/7 data sync from your apps
- All-in-one financial dashboard
- Full bookkeeping team
- Ecommerce finance expert support
Finaloop books
- Federal income tax returns
- State income tax return(s)
- Form 1099s
- Tax deduction optimization
- FP&A services
- Budgeting
- Forecasting & scenario planning
- Cash flow management
- Pricing strategy
- Fundraising & capital structure
Day-to-day financial ops typically include:
- Updating landed cost per SKU
- Adding vendor bills to bill.com, Settle, or directly to Finaloop
- Creating B2B invoices in Shopify, Paypal, Stripe, or directly in Finaloop
- Real-time P&L, Balance Sheet, Cash Flow & inventory cost accounting
- 24/7 data sync from your apps
- All-in-one financial dashboard
- Full bookkeeping team
- Ecommerce finance expert support
Finaloop books
- Federal income tax returns
- State income tax return(s)
- Form 1099s
- Tax deduction optimization
- FP&A services
- Budgeting
- Forecasting & scenario planning
- Cash flow management
- Pricing strategy
- Fundraising & capital structure
Want your financial management completely off your hands?
Looking for a hands-off experience when it comes to your ecommerce accounting? Get partnered with a CFO-level Finaloop partner to take your financial management completely off your hands.
Our Managed Service program allows brand founders to hand off the financial supervision of their business to a Managed Service partner. Our Managed Service partners are CFO-level experts who can manage your financial data using Finaloop’s 100% accurate and real-time platform.
Our Managed Service partners can help you onboard, set up and monitor your books, work with Finaloop to manage accruals and transaction input, and set processes for updating your landed cost per SKU. It also includes a monthly call with a CFO to review your account and provide actionable insights (the "Base Package").
Depending on your needs, in addition to the Base Package, our Managed Service partners also provide an optional service to help with bill management and payment, including adding vendor bills to Bill.com, Settle, or directly to Finaloop, and invoice issuance, including creating B2B invoices in Shopify, PayPal, Stripe, or directly in Finaloop (AP/AR).
Our Managed Service pricing:
| Your revenue tier | Monthly fee |
|---|---|
| $1M-5M | $400 |
| $5M-10M | $450 |
| $10M-20M | $525 |
| $20M-30M | $650 |
| $30M-50M | $700 |
| $50M-75M | $750 |
| $75M-100M | $800 |
| No. of monthly bills/invoices | Additional monthly fee |
|---|---|
| <15 | $100 |
| 15-30 | $150 |
| 30-60 | $200 |
| 60-100 | $250 |
| 100+ | TBD |
Finaloop acts as a referral service only in this case. As always, we take full responsibility for the accuracy of your books but are not liable for any mistakes or issues that may arise from the actions or positions taken by your CPA or CFO. Your engagement will be directly with them relating to all these services.
Some of our larger customers (typically mid-7-figure to mid-8-figure brands) work with virtual assistants (VAs) to help with specific data entry tasks outside of the normal bookkeeping process.
Financial operations are the financial tasks that relate to the day-to-day operations of your business. These tasks can vary, but often include issuing POs, managing your vendor bills and creating your B2B invoices.
A VA can help you with ongoing input we may need that directly relates to your operations. These tasks may include:
- Adding vendor bills to Bill.com, Settle, or directly to Finaloop.
- Brands may send their bills in an email or drive directly to the VA who inputs the bill into the relevant platform.
- Creating B2B invoices in Shopify, PayPal, Stripe, or directly in Finaloop.
- For some brands, the VA also manages invoice collection.
- Providing the updated landed costs per unit so we can create your COGS or adding your COGS from your inventory management system (IMS) and enter it into your COGS tracker.
- Updating the status of your inventory purchases between In process, In transit, or Received on your Purchases screen (optional input).
- Splitting specific bills or transactions based on external data.
- For example, splitting 3PL payments between shipping, warehouse fees, and fulfillment fees.
If you have your own VA, we can help set up a quick training with respect to any tasks related to the Finaloop platform.
If you don’t have your own VA, checkout our Tips & Tricks on finding a great VA on Upwork.
Check out this case study on How Finaloop helped Tabs Chocolate improve their profitability by 9.4%.
Get an intro to an ecommerce-focused Fractional CFO to review your financials monthly and provide practical, strategic advice based on Finaloop’s real-time numbers to accelerate your growth.
Sometimes, tasks are needed that are outside the routine financial management and are more strategic in nature.
Typically, as brands reach about $3-4 million in gross annual sales, they often use a Fractional CFO to review their financials monthly and provide practical, strategic advice, and financial planning and analysis ("FP&A") services based on your real-time Finaloop books to accelerate your growth.
Younger brands are less likely to use CFO services.
Whatever you need, we’re here to help you get your financial stack set up for success.
- Budgeting and monitoring
- Forecasting and scenario planning
- Cash Flow management
- Key metrics analysis and monitoring
- Inventory management and costing
- Pricing strategy
- Fundraising and capital structure
Finaloop acts as a referral service only in this case. We take full responsibility for the accuracy of your books but are not liable for mistakes or issues that may arise from the actions or positions taken by your Fractional CFO. Your engagement will be directly with them relating to all CFO services.
Finaloop provides tax-ready books and flexibility for you to choose how to file your tax return. You can file with Finaloop, use your own CPA, or let us introduce you to an external CPA in our network.
Finaloop’s team of ecommerce tax experts can file your tax returns, optimize your deductions, and make your overall tax experience, well, less taxing.
Learn more about Finaloop’s tax service here.
If you have a CPA you trust, you can provide them with a role to your account in Finaloop or export the reports they need.
We work with many CPAs and help them provide faster, better results by leveraging your Finaloop financials.
If you’re looking for an external CPA, for example, if you want a CPA who will also file your personal tax return, we’ll match you with one of the experienced, reliable CPAs in our network.
Finaloop acts as a referral service only in this case. We take full responsibility for the accuracy of your books but are not liable for mistakes or issues that may arise from the actions or positions taken by your CPA. Your engagement will be directly with them relating to all tax filing services.
FAQs
The Finaloop bookkeeping team covers your ecommerce bookkeeping and eliminates over 90% of manual tasks. Through out the month, we may still need some operational inputs since you know your business better than anyone.
On an ongoing basis we'll need help with the following tasks:
1. Adding input on specific transactions we need help categorizing (approx. 5-10 mins a month)
2. Updating landed cost per SKU in Shopify or Finaloop for real-time COGS or pulling COGS from IMS (approx. 0-15 mins a month)
As needed, you can also leverage Finaloop's smart tools for your daily financial operations, including:
1. Adding vendor bills to Bill.com or Settle (which sync to Finaloop), or directly to Finaloop
2. Creating B2B invoices in Shopify, PayPal, or Stripe (which sync to Finaloop), or directly in Finaloop.
Your Finaloop subscription includes full bookkeeping services performed by a team of ecommerce bookkeeping and accounting experts using our real-time ecommerce-tailored software.
You get 24/7 reconciled financials (P&L, Balance Sheet, Cash Flow); unlimited app & bank integrations, cash and accrual flexibility, inventory for ecommerce and wholesale, real-time transaction categorization, 3-way sales reconciliation (order–>payout-->bank), invoice and bills reconciliation, status of multichannel orders, sales tax liability tracking, income tax deduction optimization, and 24/7 ecommerce expert support!
You can check out more details on our pricing page
Nope! Finaloop is not a DIY tool.
Finaloop is run by your Finaloop bookkeeping team. As a comparison, if Quickbooks or another DIY accounting software is like a car, Finaloop is a car plus a driver. We'll drive it for you, but we may need some directions from you along the way!
The directions we need typically relate to operational inputs. Specifically, on an ongoing basis, we would need input regarding:
- Adding vendor bills in Bill.com or Settle, from where Finaloop can sync the data directly, or uploading a pdf bill directly to Finaloop where we can add it to your books
- Creating B2B invoices in Shopify, PayPal, or Stripe, from where Finaloop can sync the data directly, or issuing invoices directly in Finaloop to your wholesale customers
- Inventory & COGS - Update landed cost per SKU in Shopify or Finaloop for real-time COGS.
You can learn more about how Finaloop works on our product page.
You don't have to pay for any additional services if you have the capacity to work with us, and provide the minimum inputs or actions as a brand operator.
Your Finaloop bookkeepers are always 100% responsible for the full, end-to-end bookkeeping process and getting you fully accurate and reconciled books.
Some brands - typically in a hyper-growth stage - don't always have the internal capacity to perform their own financial operations (e.g., adding vendor bills and creating B2B invoices) or need strategic financial and planning advice that is outside of the scope of pure accounting services (commonly provided by a CFO or a Fractional CFO).
We help you get set up with the specific service you need or introduce you to a Managed Service partner who can provide all the services. As a clarification, Finaloop does not have any financial arrangements or interest with our partner network.
You don't need to keep your bookkeeper to work with Finaloop!
Your team of Finaloop ecommerce experts is responsible for the complete bookkeeping process and ensuring your books are 100% accurate.
Depending on the size of your business and the complexity of your financial operations outside of the normal bookkeeping process, you may decide to hire a virtual assistant (VA), or keep on your part-time bookkeeper to help with specific operational tasks such as, adding and managing your vendor bills, creating B2B invoices, and updating landed costs per SKU.
Nope! For a lot of our customers, founders prefer to work directly with their Finaloop bookkeeping team and manage their financial operations themselves, especially for smaller brands.
As your brand grows or your complexity increases, you may decide to reassess and change your financial stack. Finaloop can help set up the best financial stack for your needs.
Finaloop fully manages your bills (AP) and invoices (AR) whether you are on a cash or accrual basis, but we'll need you to input the relevant information either in a separate platform that syncs to Finaloop or directly in Finaloop.
For vendor bills, we can sync your open bills from Bill.com or Settle. You can also add them directly to Finaloop - we created tools to help you easily upload your pdf bills to Finaloop, and our system will read them and add them to your books. For invoices, we can sync them from Shopify, PayPal, or Stripe, or you can issue them directly from Finaloop to your wholesale customers.
For many brands, these tasks may be done by the founder. Customers who want to outsource these tasks to an external provider, may hire a VA or use a Finaloop Managed Service partner to assist with these tasks.
Yes! We work with lots of external Fractional CFOs and CPAs brought to us from various customers. We’re happy to answer any questions they have about working with Finaloop and the additional value they can bring to you when using our real-time, ecommerce-focused accounting reports to provide their FP&A services.
No, you don't need a Fractional CFO to work with Finaloop. As your brand grows and complexity increases, you may choose to bring one on.
Typically, when you have cash to invest in growth and you need help making strategic decisions about where to put the cash, it's a great time to consult with a Fractional CFO. Fractional CFOs can help your ecommerce brand with tasks such as financial modeling, cash flow analysis, budgeting and forecasting, risk analysis and assessment, performance measurement and benchmarking, IT system selection, implementation support, and fundraising.
You have a couple of options for filing your taxes when you use Finaloop. No matter which you choose, Finaloop helps get you tax-ready financials, creating a hassle-free and smooth tax season.
The first option is to use Finaloop’s full service tax solution. Please note that the tax preparation services are not included in your Bookkeeping subscription. Tax is an additional service you can add to your Finaloop subscription. Check out more details on our pricing page.
If you are looking to use an external CPA to file your taxes (for example, if you want business and personal taxes in one place), you can either use a firm of your choice or we’re happy to introduce you to a CPA firm in our partner network.