Hands-off, real-time accounting tailored for ecommerce
Unleash your financial potential
Try 14 days free, no card required
Wasted time
Manual work
Reconciliations
Cash flow is off
Report to the IRS
Accounting-phobia
Everything delayed
Books full of mistakes
Last minute tax returns
Month-end adjustments
Accountants that don’t get ecom
Your bookkeeper doesn't get ecommerce. At Finaloop, it's all we know.
Your bookkeepers and accountants just don't understand ecommerce. Let us do it for you.
Your bookkeepers and accountants just don't understand ecommerce. Let us do it for you.
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Start making decisions based on financial data you can actually trust
Finaloop is built by brand founders for brand founders. We know what you need to crush it online.
Books with 100% accuracy,
available 24/7
Tax returns with no
deductions left behind
All your KPIs on
1 real-time dashboard
Expert support from
REAL humans
Don't take our word for it! 100s of brands made the switch to Finaloop
01
Connect your business apps
With Finaloop, it takes you less than 15 minutes to connect your apps and set up your account.
02
We build your books
Our human experts know accounting & ecommerce. Our automation technology knows speed & accuracy. Together, they build you perfect, always-ready books.
03
Flawless books, tax returns, & actionable data
You’ll be fully armed with everything you need to make decisions, grow your sales, and beat the competition.
02
We build
your books
Our human experts know accounting & ecommerce. Our automation technology knows speed & accuracy. Together, they build you perfect, always-ready books.
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OMG! I didn't know I calculated my ROAS wrong for 2 years!
Wow, why are my shipping expenses 17% higher than the benchmark for other fashion brands?
I had no idea I'm losing money on SKU DK972RLR, I'll need to adjust my pricing!
I was worried about my burn rate, but I actually seem to be OK.
I saved 8% on interest by understanding the real cost of different loan options.
Grow smarter and slash competition with strong financial data on your side.
"Integrations to EVERY ecom-related app you can think of"
Jack Benzaquen, Founder
“Takes a moment to set up, saves thousands, and unlimited accuracy!"
Ronak Shah, Co-Founder
"Hands-free, worry free. Excellent customer service. Amazing."
Ari Paz, Founder
We do it all for you.
Our team of ecomm finance experts is here to help!
Lio
DTC brand owner
CPA
Ex-PwC Partner
CPA
Ex-PwC Partner
Rayla
CPA, NY State
MS Tax
12+ years in tax
MS Tax
12+ years in tax
Barak
Ex-Goldman Sachs
Focus on financial planning & analysis
Focus on financial planning & analysis
Gil
CPA, NY State
10+ years in accounting & tax
10+ years in accounting & tax
Why our customers love us
5.0
Clutch
Electronics & accessories
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Every brand should be using Finaloop. The real-time data and seamless bookkeeping they provide make being able to make operating your business, and accurate financial decisions much easier. The sooner you start using it, the better.
Soma Ayurvedic
Beauty, Health, Personal Care
have used Finaloop for 2 years and they do a great job and make the accounting seamless so that I can focus on running the day to day...
Huron
Beauty, Health, Personal Care
The best investment you can make in your finance stack. No more waiting for an outsourced team member to take days/weeks to close your books. Real-time numbers. Real-time updates. Real-time close. As an operator, you move fast. Your numbers and finances should move at that same speed.
Onewith
Fashion
Since I launched my business I have said so many times, "there must be a Quickbooks-equivalent for Shopify/D2C merchants" because using QB as a D2C business is horrific and not of this era. Enter Finaloop! This is the perfect accounting software solution. Has already saved me time and made me breathe easier; team is also awesome! Loving it so far. Ditch QB and Google Sheets and get this app!
Obvi
Consumer goods
One of the best platforms I have used for automated Bookkeeping. Took me 15 minutes to set up and I had accurate books in less than 36 hours. Im shocked every brand is not using this platform yet. Only a matter of time.
Sunnie
Food and Beverage Services
WORTH IT. I wasted so much time and money trying to figure out Quickbooks and was so frustrated by how overcomplicated it was. All it took was one minute poking around Finaloop and I realized: it’s not me, it’s Quickbooks. Finaloop is SO MUCH EASIER to use, super accurate, super user-friendly, and designed for ecomm. Sure, it’s more expensive, but the cost of your time--and not having an accurate picture of your finances--is much more costly.
Duradry
Beauty, Health, Personal Care
We've used Finaloop for more than a year now. Their team is super responsive; they help with those confusing accounting issues. They have integrations to EVERY ecom-related app that you can think of. The product velocity is also amazing. They keep innovating and improving their product every month. They keep our books up to date and we also got in the plan where they do your income tax filing and it's great too. Highly recommended.
Rue Saint Paul
Fashion
We are a few months into working with Finaloop and it has freed up so much time from doing the books ourselves. It gives us more time to actually review our financials and plan for growth versus doing the book keeping. Hard working team and easy communication. Integrations work great. Look forward to growing more with Finaloop.
MagBak
Electronics & accessories
We've used Finaloop for a bit over a year now. Finaloop is the best app/service we've found to keep our books up to date. Their focus on e-commerce and knowledgable staff makes for a great fit for our small business needs.
Cornbread Hemp
Beauty, Health, Personal Care
Great app and great service. The time that Finaloop saves me doing accounting tasks is unbelievable. They provide incredible value for the price. Highly recommend!
Qases
Electronics & accessories
This app is the probably one of the top 3 you will ever find in Shopify App store. My books and business information all consolidated into one location, hands-free, worry free. Excellent customer service. Amazing.
Adoratherapy
Beauty, Health, Personal Care
We made the leap to use Finaloop for our accounting and its been a big improvement. They are technically savvy and have a grasp of accounting. They are continuously adding features. It did take effort to move over our old books but they held our hand along the way, were patient and made it worth our while.
Clutch
Electronics & accessories
Every brand should be using Finaloop. The real-time data and seamless bookkeeping they provide make being able to make operating your business, and accurate financial decisions much easier. The sooner you start using it, the better.
Soma Ayurvedic
Beauty, Health, Personal Care
have used Finaloop for 2 years and they do a great job and make the accounting seamless so that I can focus on running the day to day...
Huron
Beauty, Health, Personal Care
The best investment you can make in your finance stack. No more waiting for an outsourced team member to take days/weeks to close your books. Real-time numbers. Real-time updates. Real-time close. As an operator, you move fast. Your numbers and finances should move at that same speed.
Onewith
Fashion
Since I launched my business I have said so many times, "there must be a Quickbooks-equivalent for Shopify/D2C merchants" because using QB as a D2C business is horrific and not of this era. Enter Finaloop! This is the perfect accounting software solution. Has already saved me time and made me breathe easier; team is also awesome! Loving it so far. Ditch QB and Google Sheets and get this app!
Obvi
Consumer goods
One of the best platforms I have used for automated Bookkeeping. Took me 15 minutes to set up and I had accurate books in less than 36 hours. Im shocked every brand is not using this platform yet. Only a matter of time.
Sunnie
Food and Beverage Services
WORTH IT. I wasted so much time and money trying to figure out Quickbooks and was so frustrated by how overcomplicated it was. All it took was one minute poking around Finaloop and I realized: it’s not me, it’s Quickbooks. Finaloop is SO MUCH EASIER to use, super accurate, super user-friendly, and designed for ecomm. Sure, it’s more expensive, but the cost of your time--and not having an accurate picture of your finances--is much more costly.
Duradry
Beauty, Health, Personal Care
We've used Finaloop for more than a year now. Their team is super responsive; they help with those confusing accounting issues. They have integrations to EVERY ecom-related app that you can think of. The product velocity is also amazing. They keep innovating and improving their product every month. They keep our books up to date and we also got in the plan where they do your income tax filing and it's great too. Highly recommended.
Rue Saint Paul
Fashion
We are a few months into working with Finaloop and it has freed up so much time from doing the books ourselves. It gives us more time to actually review our financials and plan for growth versus doing the book keeping. Hard working team and easy communication. Integrations work great. Look forward to growing more with Finaloop.
MagBak
Electronics & accessories
We've used Finaloop for a bit over a year now. Finaloop is the best app/service we've found to keep our books up to date. Their focus on e-commerce and knowledgable staff makes for a great fit for our small business needs.
Cornbread Hemp
Beauty, Health, Personal Care
Great app and great service. The time that Finaloop saves me doing accounting tasks is unbelievable. They provide incredible value for the price. Highly recommend!
Qases
Electronics & accessories
This app is the probably one of the top 3 you will ever find in Shopify App store. My books and business information all consolidated into one location, hands-free, worry free. Excellent customer service. Amazing.
Adoratherapy
Beauty, Health, Personal Care
We made the leap to use Finaloop for our accounting and its been a big improvement. They are technically savvy and have a grasp of accounting. They are continuously adding features. It did take effort to move over our old books but they held our hand along the way, were patient and made it worth our while.