Accurate ecommerce accounting service you can finally trust

Meet your accounting team, delivering real-time bookkeeping for DTC, multichannel, and wholesale brands like you.

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Trusted by thousands of consumer brands

What you get with Finaloop

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Full-service bookkeeping by an expert team, delivered through real-time ecommerce accounting software.

Books with 100% accuracy, available 24/7

A dedicated bookkeeping team, 7 days a week

KPIs + ecommerce accounting in 1 real-time dashboard

Automated inventory and COGS tracking

Tax returns with no deductions left behind

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Leave your bookkeeping to our experts, so you can focus on what matters.

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Lio

DTC brand owner
CPA
Ex-PwC Partner

Rayla

CPA, NY State
MS Tax
12+ years in tax

Barak

Ex-Goldman Sachs
Focus on financial planning & analysis

Gil

CPA, NY State
10+ years in accounting & tax

Meet all our experts ->

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Why our customers love us

5.0

Huron

Beauty, Health, Personal Care

The best investment you can make in your finance stack. No more waiting for an outsourced team member to take days/weeks to close your books. Real-time numbers. Real-time updates. Real-time close. As an operator, you move fast. Your numbers and finances should move at that same speed.

Cornbread Hemp

Beauty, Health, Personal Care

Great app and great service. The time that Finaloop saves me doing accounting tasks is unbelievable. They provide incredible value for the price. Highly recommend!

Clutch

Electronics & accessories

Every brand should be using Finaloop. The real-time data and seamless bookkeeping they provide make being able to make operating your business, and accurate financial decisions much easier. The sooner you start using it, the better.

Soma Ayurvedic

Beauty, Health, Personal Care

have used Finaloop for 2 years and they do a great job and make the accounting seamless so that I can focus on running the day to day...

Onewith

Fashion

Since I launched my business I have said so many times, "there must be a Quickbooks-equivalent for Shopify/D2C merchants" because using QB as a D2C business is horrific and not of this era. Enter Finaloop! This is the perfect accounting software solution. Has already saved me time and made me breathe easier; team is also awesome! Loving it so far. Ditch QB and Google Sheets and get this app!

Obvi

Consumer goods

One of the best platforms I have used for automated Bookkeeping. Took me 15 minutes to set up and I had accurate books in less than 36 hours. Im shocked every brand is not using this platform yet. Only a matter of time.

Sunnie

Food and Beverage Services

WORTH IT. I wasted so much time and money trying to figure out Quickbooks and was so frustrated by how overcomplicated it was. All it took was one minute poking around Finaloop and I realized: it’s not me, it’s Quickbooks. Finaloop is SO MUCH EASIER to use, super accurate, super user-friendly, and designed for ecomm. Sure, it’s more expensive, but the cost of your time--and not having an accurate picture of your finances--is much more costly.

Duradry

Beauty, Health, Personal Care

We've used Finaloop for more than a year now. Their team is super responsive; they help with those confusing accounting issues. They have integrations to EVERY ecom-related app that you can think of. The product velocity is also amazing. They keep innovating and improving their product every month. They keep our books up to date and we also got in the plan where they do your income tax filing and it's great too. Highly recommended.

Rue Saint Paul

Fashion

We are a few months into working with Finaloop and it has freed up so much time from doing the books ourselves. It gives us more time to actually review our financials and plan for growth versus doing the book keeping. Hard working team and easy communication. Integrations work great. Look forward to growing more with Finaloop.

MagBak

Electronics & accessories

We've used Finaloop for a bit over a year now. Finaloop is the best app/service we've found to keep our books up to date. Their focus on e-commerce and knowledgable staff makes for a great fit for our small business needs.

Qases

Electronics & accessories

This app is the probably one of the top 3 you will ever find in Shopify App store. My books and business information all consolidated into one location, hands-free, worry free. Excellent customer service. Amazing.

Adoratherapy

Beauty, Health, Personal Care

We made the leap to use Finaloop for our accounting and its been a big improvement. They are technically savvy and have a grasp of accounting. They are continuously adding features. It did take effort to move over our old books but they held our hand along the way, were patient and made it worth our while.

Huron

Beauty, Health, Personal Care

Cornbread Hemp

Beauty, Health, Personal Care

Great app and great service. The time that Finaloop saves me doing accounting tasks is unbelievable. They provide incredible value for the price. Highly recommend!

Clutch

Electronics & accessories

Soma Ayurvedic

Beauty, Health, Personal Care

have used Finaloop for 2 years and they do a great job and make the accounting seamless so that I can focus on running the day to day...

Onewith

Fashion

Obvi

Consumer goods

Sunnie

Food and Beverage Services

Duradry

Beauty, Health, Personal Care

Rue Saint Paul

Fashion

MagBak

Electronics & accessories

Qases

Electronics & accessories

Adoratherapy

Beauty, Health, Personal Care

Connect your business apps

In less than 15 minutes, sync all your apps with the only accounting software built for ecommerce.

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We build your books

Our bookkeeping team takes it from there and uses our automation technology to build you perfect, always-ready books — whether cash, accrual, single channel or multichannel.