Challenge

• Wanted to be hands-off on the numbers and focus on the marketing side.
• Lacked accurate financial data to make fast decisions.
• Needed more visibility to identify how much they should pay their creators.
• Had no real-time views of how price changes would impact their bottom line.

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Solution

• Onboarded in 10 minutes to Finaloop’s real-time, ecommerce bookkeeping service.
• Within 24 hours, Finaloop reconciled all the financial data.
• After a 1-hour meeting with their Onboarding Specialist, all open items were closed.
• Instant visibility into previously hidden expenses.
• Saved significant time on admin tasks so they could focus on revenue growth.

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Financial Stack

• Finaloop for bookkeeping & accounting
• Virtual Assistant (VA) for day-to-day financial ops

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Meet Tabs

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Tabs Chocolate—a direct-to-consumer chocolate brand that contains effective ingredients to enhance your sexual experience was founded in 2021 by two University of Michigan undergrads.

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Tabs—now run by Oliver Brocato—a 21-year-old serial entrepreneur and a viral marketing pioneer—grew in its first year from 0 to 100k+ customers without spending a dollar on paid ads. Tabs scaled to $11 million in just 18 months!

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Oliver attributes this rapid growth to his unconventional marketing strategy—focusing only on User-Generated Content (UGC) and influencer partnerships on TikTok. Oliver also utilized a well-structured funnel that prioritizes a luxurious brand identity to attract consumers willing to pay a premium price.

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As a young founder, with tangible goals for his brand and more than enough cash to make it happen, he found himself hitting a major blocker along the way. He lacked the accurate financial data he needed to make FAST decisions that would actually help grow his profit.

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