How to Become a Walmart Seller: A Guide for Ecommerce Owners

December 5, 2023

Starting Your Journey as a Walmart Seller? Here's A Comprehensive Guide on How to Sell on Walmart

How to Become a Walmart Seller: A Guide for Ecommerce Owners

Launched in 2009, Walmart Marketplace is one of the fastest-growing ecommerce platforms in the U.S. With about 220 million customers visiting its site each week to shop in more than 10,000 stores, it has become pretty enticing for Shopify and Amazon sellers to consider listing their items on Walmart too.

As an ecommerce seller, whether you're already selling on Shopify and other marketplaces or starting a new business, you may be considering Walmart as an enticing option to expand your ecommerce capabilities and reach. Here's why - Walmart Marketplace sellers only pay for what they sell. Plus, the pricing structure is pretty basic and transparent, with no setup or monthly Walmart seller fees. The referral fee varies per category but is usually around 15%.

There are a bunch of reasons to get started but a lot of sellers don't understand how to become a Walmart seller. How do you start selling on Walmart?

Here is a step-by-step guide that will cover the 6 steps to help you become a Walmart Seller. We'll cover:

  1. How to Apply for a Walmart Seller Account
  2. How to Register Your Business and Set Up Your Walmart Seller Account
  3. How to List Your Products on Walmart Marketplace
  4. How to Test your Walmart Marketplace Page
  5. How to Go Live on Walmart Marketplace
  6. How to Set Up your Walmart Bookkeeping

Step 1: How to Apply for a Walmart Seller Account

To become a Walmart seller, go to the Walmart Marketplace website and click the "Join Marketplace" button. 

To start off your application you will be asked to provide the following information:

  • US Business Tax ID or Business License Number
  • Proof of business name and address
  • History of marketplace or ecommerce success
  • Products that have GTIN/UPC GS1 Company Prefix Numbers
  • A catalog that complies with Walmart’s Prohibited Products Policy
  • Fulfillment through Walmart Fulfillment Services (WFS) or another B2C U.S. warehouse with returns capability.

Double-check your information since once you submit, you can’t go back and edit.

Walmart will then review your application, and if approved, you will receive an invitation to create your seller account. Once your brand is approved, you will be able to register your business and complete the account registration process.

Step 2: How to Register Your Business and Set Up Your Walmart Seller Account

1) Creating your account

Walmart's Account Creation

Enter your email/username and your password.

2) Walmart retailer agreement

Review and accept the Walmart retailer agreement, which contains terms and conditions that sellers must accept before moving forward.

3) Company registration

Register your company by entering a display name and a corporate address. 

4) Tax forms

Complete a W-9 form for tax purposes.

5) Setting up a payment processor account

In order to receive your Walmart payments you have to register with Walmart’s partners, Payoneer and Hyperwallet.

6) Shipping pricing model

Choosing shipping rates on Walmart

Select your shipping pricing model and methods. Default shipping methods include value, standard, expedited and next day. 

Step 3: How to List Your Products on Walmart Marketplace

Now that your business is set up, you can now list all of the products you plan to sell on Walmart Marketplace.

Option to upload CSV file listing your products

You can upload your product catalog using the following:

CSV file: If you have a small product catalog, then this will be the best fit for you. But make sure that the CSV file follows Walmart’s file upload guidelines. 

API integration: Use this if you have a larger catalog and can connect via the Marketplace’s API to an order management system or to your ecommerce platform.

Integration partner: If you are already selling on Shopify, WooCommerce, or BigCommerce, you can use an integration partner to link your existing products to Walmart’s Marketplace directly.


Step 4: How to Test Your Page on Walmart Marketplace

Before you launch your product catalog, it’s crucial to conduct a thorough test of your page to experience how the customer views your products and to identify and address any potential issues to guarantee excellent customer experience. 

If you have a small catalog, then you should send the full catalog to test. However, if it’s larger then you should only send part of the catalog—generally the most popular items—to test.

To test your page, follow the steps below.

1) Take advantage of the preview feature to examine your item, verify its product information, pricing, and assess how customers will perceive and interact with it.

2) Update your item inventory to “1”

3) Click the “Update Inventory” button

4) Click “Publish Item” 

5) Click “Purchase Item”

Step 5. How to Go Live on Walmart Marketplace

Once you’ve tested your page, you’re now ready to begin selling products on the Walmart Marketplace. 

To make your products live:

1) Click “Mark as Done” on all the items on your Walmart Launch Checklist in the Seller Center

2) Select “Confirm on the pop-up message asking if you’re ready to launch.

Walmart will carry out a final review process before approving your account and making it live. Your items published will then be posted to the marketplace and can be purchased within a few hours and searchable in 24-48 hours.

Step 6. How to Set Up Your Walmart Bookkeeping

Getting your Walmart financials set up from Day 1 is a crucial step that will cost you down the line if you don't create a tight process. This is 10x as true if you are a multi-channel seller and Walmart is only one of your sales channels.

The key is to set up real-time ecommerce-tailored financials so you can manage your numbers properly, think about effective cash management before it's too late, and make better financial decisions for your business. 

Using a real-time full bookkeeping service, like Finaloop, that is tailored for businesses that sell on Walmart and other ecommerce channels, such as Shopify, Woocommerce, Amazon, Walmart, eBay, or Etsy is a game changer to stay competitive. It's the only way to get financials that can actually help you better manage your business on a day-to-day, make smarter decisions, and get ahead of your Walmart accounting.

Sign up HERE to get your financials set up today.

About Finaloop

We are a technology company providing automated end-to-end accounting service to ecommerce businesses. Our system connects to your apps, syncs all your data and reconciles your books in real-time, replacing your bookkeeper, your accounting software, and your ecomm integrations. We offer reconciled books available 24/7, tax-saving insights, and a single place for all your financial data.

*The information provided on this website does not, and is not intended to, constitute legal advice. All information, content, and materials available on this site are for general informational purposes only. Readers are advised to consult with their attorney or accountant with any questions or concerns.*

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