AOV is your window into how much customers are dropping per order. Total revenue divided by orders, simple as that. It’s a truth-teller for your pricing, promos, or upselling game. Higher AOV means more cash per transaction, which is like free money without begging for new customers. Want to juice it? Bundle products, set free shipping minimums, or nail cross-sells. Track AOV to boost revenue and make every order count. It’s a small number with a big impact. If your AOV is not high enough, that might mean that it won’t be able to cover your CAC, and that is not a road that you want to walk down.