Finaloop vs. Xendoo
Which accounting service is best for your direct-to-consumer (DTC), ecommerce, or multichannel business?
Trusted by thousands of consumer brands
Finaloop and Xendoo both offer bookkeeping and accounting services, but they're built for very different businesses.
Finaloop vs. Xendoo, a quick breakdown
Finaloop is designed specifically for ecommerce, retail, wholesale, and multichannel brands, combining expert accountants with real-time financials, automated COGS, and inventory tracking synced from your actual sales and operations platforms. Xendoo offers basic bookkeeping for small businesses across various industries, without the ecommerce-specific tools growing brands need.
Finaloop delivers an end-to-end accounting platform built specifically for modern ecommerce, DTC, retail, wholesale, and multi-channel brands, combining real-time bookkeeping software with ecommerce-expert accountants and native platform integrations. Xendoo provides general bookkeeping and accounting services for small businesses across industries, including ecommerce, through QuickBooks or Xero and third-party connectors. The ‘traditional’ software setup limits its capability to provide real-time financial statements and insights for ecommerce brands.While Xendoo supports ecommerce sellers, Finaloop was built for them—offering tailored support for inventory, COGS, multi-channel sales, and platform-specific reporting. Finaloop’s pricing scales with your business and includes purpose-built features for online retailers and multichannel brands, whereas Xendoo offers pricing packages based on your monthly expenses. For fast-moving ecommerce and multichannel brands, Finaloop is the specialized partner that evolves with your growth.
Core differences
Ecommerce-First Model
Finaloop is dedicated to DTC, ecommerce, multichannel, and retail brands; Xendoo supports ecommerce but serves a broader SMB audience.
Real-Time vs. 5 Days After Month-End
Finaloop updates books continuously; Xendoo’s bookkeeping may not be fast enough for fast-scaling ecommerce or multichannel operations.
Custom Built Platform
Finaloop’s proprietary tech offers real-time bookkeeping software along with services, and seamless integrations; Xendoo runs on third-party platforms like QuickBooks and Xero.
Growth-Aligned Pricing
Finaloop's pricing adapts as your business grows; Xendoo offers fixed-price tiers based on expenses, and add-ons, with limited flexibility for growing ecommerce complexity.
Inventory and COGS Handling
Finaloop provides real-time COGS and inventory tracking tailored for online DTC and multichannel brands; Xendoo offers basic support with fewer native tools.
Why leading brands choose Finaloop
 |  | |
|---|---|---|
| Bookkeeping and Accounting Services |  | |
| Pricing Based on Business Needs | | |
| Exclusively built for DTC | Industry focus — built for ecom |  Serves multiple industries including startups and service companies |
| Native Integrations | The tech-stack purpose built and native | Relies on QuickBooks Online with external tools for ecommerce sync |
| Real-time Inventory Tracking | Real time COGS tracking with deep platform integrations | Basic support; lacks real-time inventory insights |
| Real-time Data Syncing | Data sync frequency real time | Depending on the plan, you get reports no earlier than 5 business days after the month is over |
| Ecommerce Expertise | Accountants have DTC and multichannel expertise | Generalized services with limited specialization for online sellers |
Pricing
Alternatively, if you are looking for white-glove, fully-managed service, you can try the Premium service which includes the full Core bookkeeping service plus customized financial operations, data-entry, and controllership for $955 per month.
Finaloop is the only accounting solution tailored for ecommerce.
Accurate ecommerce books, done for you.
Slash your bookkeeping costs by 60% and get better and faster financials
What you get with Finaloop
available 24/7
team, 7 days a week
accounting in one dashboard
COGS tracking
deductions left behind
FAQs
It's time to hire an accountant when you’re managing multiple sales channels, selling in various tax jurisdictions, or struggling with accounting software. An experienced accountant can streamline your bookkeeping, ensure tax compliance, and help with financial reporting to make better business decisions, especially as your eCommerce business grows.
The best eCommerce accounting services offer integrated inventory management, multi-channel sales integration, real-time financial reporting, and a user-friendly interface. These features help eCommerce businesses manage their financial data across various platforms, track profitability, and make data-driven decisions to fuel growth.
Real-time financial reporting offers instant insights into your ecommerce business's performance. By continuously updating your financial data, it helps you make informed decisions, manage cash flow effectively, and adjust strategies based on up-to-date metrics like revenue, profit margins, and inventory turnover.
Finaloop connects directly to your sales channels, banks, and payment gateways, delivers 24/7 accurate books, and shows real-time margins by SKU—freeing you from manual spreadsheets so you can focus on scaling your brand.
Finaloop Pros:
- Ecommerce-Focused: Built specifically for DTC, ecommerce, and multichannel brands.
- Real-Time Inventory & COGS: Provides real-time tracking with deep integrations for platforms like Shopify and Amazon.
- Continuous Data Syncing: Real-time syncing ensures up-to-date financial visibility.
Finaloop Cons:
- Not Ecommerce/wholesale/DTC brands: Finaloop's software + services is designed for ecommerce/multichannel/omnichannel, and if you are a different type of brand (SAAS for example), it might not be the greatest fit.
Xendoo Pros:
- Affordable for Small Businesses: Offers a more budget-friendly solution for small businesses, including ecommerce.
- Simple Integrations: Works with QuickBooks and Xero for general bookkeeping needs.
Xendoo Cons:
- Limited ecommerce Specialization: Lacks the in-depth tools for real-time inventory and COGS tracking that ecommerce brands need.
- Delayed Bookkeeping Updates: Financial reports are available only 5 days after the end of the month, which is slower than Finaloop's real-time updates.
Finaloop Pros:
- Growth-Aligned Pricing: Pricing adjusts based on your business size and needs, offering scalability.
- Tailored Features for ecommerce: Includes real-time COGS, inventory tracking, and platform integrations that support fast-growing ecommerce businesses.
Finaloop Cons:
- Non-Ecommerce/wholesale/DTC brands: Finaloop's software + services is designed for ecommerce/multichannel/omnichannel, and if you are a different type of brand (SAAS for example), it might not be the greatest fit.
Xendoo Pros:
- Lower Starting Price: Xendoo’s plans start at a more affordable rate, making it a good option for smaller businesses with fewer needs.
- Fixed Expense-Based Pricing: Offers predictable pricing, especially for smaller businesses with lower overhead.
Xendoo Cons:
- Limited Flexibility: As your business grows, Xendoo’s pricing structure may become less adaptable to the complexity of your ecommerce operations.