Finaloop vs. Quickbooks
Which accounting solution is best for ecommerce and multichannel?
Trusted by thousands of consumer brands
What’s the real difference between Finaloop and QBO? QuickBooks is software. Finaloop is a full service.
Finaloop vs. Quickbooks, a quick breakdown
While QuickBooks gives you a tool to do your own bookkeeping (and to close books on quickbooks online) or to hire a bookkeeper to do it for you, Finaloop does it all for you — combining expert ecommerce accountants with powerful tech that automates your books, real-time financials, inventory, and COGS. No spreadsheets. No manual work. Just accurate, up-to-date numbers handled by pros who know your business.
Finaloop is a real-time accounting service and software purpose-built for ecommerce, DTC, wholesale, retail, or multichannel brands, offering native integrations, real-time COGS tracking, and tax-ready books with minimal manual input. QuickBooks is a widely used, general-purpose accounting software for small businesses that requires manual upkeep or a bookkeeper for ecommerce/multichannel use cases.
While QuickBooks online advantages include that it is flexible and customizable (making it, to some extent, a fast and easy QBO), it wasn't built for ecommerce, and therefore, is quite clunky when it comes to ecommerce quickbooks integrations ie—resulting in extra work, disconnected systems, and frequent reliance on third-party integration tools. With Finaloop’s team of ecommerce accounting experts and their ecommerce-tailored platform, they combine software and services in one package, making it ideal for DTC, multichannel, and wholesale brands who want accurate, real-time financials.
Core differences
Full Service vs DIY Software
Finaloop provides full accounting services; Quickbooks is a do-it-yourself software requiring manual work or a separate bookkeeper to manage.
Inventory & COGS
Finaloop provides real-time inventory and COGS tracking using automation; QuickBooks requires add-ons like A2X or separate spreadsheet tracking. Even then, the data often has significant lags.
Industry Focus
Finaloop is purpose-built for ecommerce and multichannel; QuickBooks is a more generic software serving all industries.
Setup & Support
Finaloop comes with built-in accounting support; QuickBooks is DIY unless paired with a bookkeeper (which is generally necessary for ecommerce brands).
Automation
Finaloop delivers real-time updates with native integrations built-in to the software; QuickBooks requires manual input or external integrations (often at an added price) and have to be mapped by the user, often causing reconciliation issues, double counted transactions, and COGS issues.
Why leading brands choose Finaloop
 | | |
|---|---|---|
| Bookkeeping and reports |  | |
| Structured features | | |
| Exclusively built for DTC | Industry focus — built for ecom |  Generic accounting software |
| Full suite of Accounting | Full accounting service + accounting software and integrations | Accounting software only |
| Real-time Inventory tracking | Real time COGS tracking with deep platform integrations | Requires manual entries or external inventory management systems |
| Real-time data syncing | Data sync frequency real time | Depends on manual inputs or external help |
| Ecommerce specific automation | Ecom specific logic and chart of accounts | Basic rules engine; requires setup and oversight |
Pricing
Finaloop is the only accounting solution tailored for ecommerce.
Accurate ecommerce books, done for you.
Slash your bookkeeping costs by 60% and get better and faster financials
What you get with Finaloop
available 24/7
team, 7 days a week
accounting in one dashboard
COGS tracking
deductions left behind
FAQs
It's time to hire an accountant when you’re managing multiple sales channels, selling in various tax jurisdictions, or struggling with accounting software. An experienced accountant can streamline your bookkeeping, ensure tax compliance, and help with financial reporting to make better business decisions, especially as your eCommerce business grows.
The best eCommerce accounting services offer integrated inventory management, multi-channel sales integration, real-time financial reporting, and a user-friendly interface. These features help eCommerce businesses manage their financial data across various platforms, track profitability, and make data-driven decisions to fuel growth.
Real-time financial reporting offers instant insights into your ecommerce business's performance. By continuously updating your financial data, it helps you make informed decisions, manage cash flow effectively, and adjust strategies based on up-to-date metrics like revenue, profit margins, and inventory turnover.
Finaloop connects directly to your sales channels, banks, and payment gateways, delivers 24/7 accurate books, and shows real-time margins by SKU—freeing you from manual spreadsheets so you can focus on scaling your brand.
Finaloop Pros:
- ecommerce-Specific Focus: Designed for DTC, multichannel, and ecommerce brands with native integrations and real-time COGS and inventory tracking.
- Full-Service Accounting: Combines accounting software with services from ecommerce-expert accountants, providing comprehensive support and automation.
Finaloop Cons:
- Not for Non-ecommerce Brands: Finaloop’s software and services are built for ecommerce, multichannel, and wholesale brands, so it may not be suitable for other types of businesses (e.g., SaaS).
QuickBooks Pros:
- Flexible Software: A widely-used, customizable accounting tool that can be adapted to many industries, including ecommerce, with third-party add-ons.
- Affordable Subscription Plans: Lower starting subscription fees, which can be more affordable for smaller businesses.
QuickBooks Cons:
- Manual Work Required: Lacks native ecommerce integrations and requires manual setup or third-party apps for inventory and COGS tracking, leading to potential syncing issues.
- Limited Ecommerce Features: Not designed specifically for ecommerce, so may not offer the same level of integration and automation as Finaloop.
Finaloop Pros:
- Growth-Aligned Pricing: Pricing scales with your business, offering features specifically designed for ecommerce, including real-time inventory and COGS tracking.
- Comprehensive Service: Provides both accounting services and software, making it a one-stop solution for ecommerce brands.
Finaloop Cons:
- Not for Non-ecommerce Brands: Finaloop’s software and services are built for ecommerce, multichannel, and wholesale brands, so it may not be the best fit for other types of businesses (e.g., SaaS).
QuickBooks Pros:
- Lower Subscription Costs: More affordable entry-level pricing compared to Finaloop, especially for smaller businesses that don’t require advanced ecommerce features.
- Customizable for Any Business: Suitable for a variety of industries, with options to add features as needed.
QuickBooks Cons:
- Additional Costs for Ecommerce Features: QuickBooks requires add-ons and external bookkeeping support for full ecommerce functionality, increasing the overall cost over time.
- Manual Work Involved: Requires manual data entry and setup, which can be time-consuming and prone to errors compared to Finaloop’s real-time approach.