Finaloop vs. A2X
Which is better for ecommerce and multichannel accounting?
Trusted by thousands of consumer brands
A2X is an integration tool. Finaloop is that, plus your full accounting team and software.
Finaloop vs. A2X, a quick breakdown
What is A2X? A2X helps organize your store and marketplace payouts, but you still need to manage your books in Quickbooks or Xero, and hire a bookkeeper. Finaloop is a one-stop-shop, replacing your bookkeeper, accounting software, and your integration tools to deliver real-time financials, automated COGS and inventory tracking, and a team of ecommerce experts to handle it all for you.
Finaloop is a full-service ecommerce, multichannel and wholesale accounting service and software that includes real-time bookkeeping service, inventory and COGS tracking, tax ready books, multichannel order tracking, and unlimited native integrations to your ecommerce apps and accounts—no bookkeeper or external apps required. As we noted above when we addressed the question of what is A2X- A2X is an automation tool that transfers summarized sales data from ecommerce platforms to accounting software like QuickBooks or Xero, but still requires a bookkeeper or accountant (and accounting software).
While A2X is a powerful bridge tool, it doesn’t offer financial reporting, reconciliation, or inventory logic, Finaloop handles all of that in one system, with expert oversight included.
Core differences
Functionality
Finaloop is a full accounting solution including ecommerce-specific Chart of Accounts, full accounting software and app integrations; A2X is an app integration used as a data transfer tool.
Data Flow
Finaloop generates books; A2X feeds raw summaries into other systems.
Support
Finaloop includes an expert accounting team taking care of your books for you; A2X is software-only with chat support available.
Setup
Finaloop’s native integrations are automatically mapped and synced to your financials when connecting to Finaloop; A2X requires manual mapping to Quickbooks or Xero’s Chart of Accounts, often causing reconciliation issues, double counted transactions, and COGS issues.
Platform Coverage
Finaloop natively connects to ecommerce sales platforms, marketplaces, and payment processors providing a 3-way order-payout-bank reconciliation; A2X connects mainly online stores and marketplaces to accounting software, which often requires manual reconciliation.
Why leading brands choose Finaloop
 | | |
|---|---|---|
| Ecommerce integrations |  | |
| Helps organize financial data | | |
| All-in-one Solution Type | End-to-end accounting service, software, and ecommerce app connector |  Ecommerce app connector |
| Full suite of App integrations | Shopify, Amazon, Walmart, eBay, Etsy, ShopPay, PayPal, Stripe, AmazonPay, AfterPay, Klarna, Gusto, Banks, Settle, Bill.com, etc. | Amazon, Shopify, eBay, Etsy, Walmart, Paypal |
| Real-time Inventory tracking | Real time COGS tracking with deep platform integrations | Periodic COGS entry based on SKU costs provided by user |
| Tax Ready Financials | Tax-ready P&L, Balance Sheet, Cash Flow, SKU-level dashboards | Feeds journal entries into accounting software |
| Bookkeeping support | Bookkeeping team included | None – Requires external bookkeeper |
Pricing
Alternatively, if you are looking for white-glove, fully-managed service, you can try the Premium service which includes the full Core bookkeeping service plus customized financial operations, data-entry, and controllership for $955 per month.
Finaloop also offers tax filing and Fractional CFO services as add-ons.
Finaloop is the only accounting solution tailored for ecommerce.
Accurate ecommerce books, done for you.
Slash your bookkeeping costs by 60% and get better and faster financials
What you get with Finaloop
available 24/7
team, 7 days a week
accounting in one dashboard
COGS tracking
deductions left behind
FAQs
It's time to hire an accountant when you’re managing multiple sales channels, selling in various tax jurisdictions, or struggling with accounting software. An experienced accountant can streamline your bookkeeping, ensure tax compliance, and help with financial reporting to make better business decisions, especially as your eCommerce business grows.
The best eCommerce accounting services offer integrated inventory management, multi-channel sales integration, real-time financial reporting, and a user-friendly interface. These features help eCommerce businesses manage their financial data across various platforms, track profitability, and make data-driven decisions to fuel growth.
Real-time financial reporting offers instant insights into your ecommerce business's performance. By continuously updating your financial data, it helps you make informed decisions, manage cash flow effectively, and adjust strategies based on up-to-date metrics like revenue, profit margins, and inventory turnover.
Finaloop connects directly to your sales channels, banks, and payment gateways, delivers 24/7 accurate books, and shows real-time margins by SKU—freeing you from manual spreadsheets so you can focus on scaling your brand.
Finaloop Pros:
- Full-Service Accounting Solution: Combines accounting software, ecommerce-specific features (like real-time COGS and inventory tracking), and a dedicated accounting team.
- Real-Time Financials: Provides real-time bookkeeping, tax-ready reports, and SKU-level dashboards, ensuring accurate financials at all times.
Finaloop Cons:
- Not for Non-ecommerce Brands: Finaloop is built specifically for ecommerce, multichannel, and wholesale brands, so it may not be suitable for other types of businesses (e.g., SaaS).
A2X Pros:
- Ecommerce Data Integration: Automates the transfer of sales data from multiple ecommerce platforms directly into accounting software like QuickBooks or Xero.
- Affordable Integration Tool: A cost-effective solution for businesses already using QuickBooks or Xero, especially if they only need an integration tool without full bookkeeping support.
A2X Cons:
- Requires External Bookkeeping: A2X does not provide full bookkeeping services, meaning you still need to hire an accountant or bookkeeper to manage your books.
- Limited Financial Insights: A2X only feeds summarized data into accounting software, leaving out detailed reporting and reconciliation features that ecommerce businesses need.