Meet your
ecommerce accountants

Real humans with real ecommerce financial expertise. The secret sauce to our obsessively-accurate service.
Sam Cohen

Sam Cohen

ACA, Accounting & Delivery specializing in ecommerce

Before Finaloop, Sam held Accounting roles at FKGB Accounting and Saffery Champness, where he gained extensive experience in finance alongside analytical skills. He holds a Bachelor's degree in Psychology and earned his ACA (Associate Chartered Accountant) qualification in 2021.

Yuval Josephsberg

Yuval Josephsberg

MBA and Lawyer, 4+ years in accounting and law

Yuval spent several years working at top law firms specializing in economic and commercial matters. Since joining Finaloop in 2023, Yuval has developed specialized expertise in ecommerce inventory. She received her Bachelor’s degree in Law and Accounting and a Master’s of Business Administration (MBA).

Maor Levy

Maor Levy

CPA, 6+ years in accounting

Maor, a licensed CPA and lawyer, spent 4 years at Ernst & Young, where he served as a Manager before joining the accounting team at Finaloop. Maor holds a dual degree in Accounting and Business Management (B.A.) and Law (LL.B.).

Daniel Lidgy

Daniel Lidgy

CPA and Lawyer, 6+ years of accounting

Daniel, a licensed CPA and attorney, spent several years at EY and KPMG before joining Finaloop. He holds dual bachelors degrees in both accounting and law.

Meitar Gera

Meitar Gera

CPA and Lawyer, 6+ years in accounting and tax

Meitar, a lawyer, CPA, and product lead, spent years in legal and accounting firms (yes, also PwC) before leaving in pursuit of high-impact ventures. Meitar led an impact-driven startup before joining Finaloop in 2023. An expert of ecommerce financing, Meitar holds a Bachelor of Arts in Accounting and an LLB degree (Bachelor of Laws).

Shani Matlin

Shani Matlin

CPA, 6+ years in accounting

Shani, a licensed CPA and Adv, brings a diverse background with 5 years at EY and experience in a leading law firm. With a deep focus on ecommerce finance, Shani has developed specialized expertise in payment processors and optimizing financial operations, helping businesses navigate complex challenges in the digital marketplace.

Eyad Tal

Eyad Tal

CPA, 8+ years in accounting and tech

After earning his Bachelor’s degree in Accounting and Economics, Eyad spent time teaching accounting and spent several years at PwC providing accounting consultation services. He then transitioned to the Customer Success world at various tech companies and joined Finaloop to combine his expertise in customers and accounting.

Amit Shitrit

Amit Shitrit

CPA , MBA, 3+ years of accounting

Amit, a licensed CPA, joined Finaloop after more than 3 years at PwC. An accounting fanboy, Amit holds an MBA with emphasis on Strategy and Business development (Summa Cum Laude), a Bachelor of Science in Accounting (Cum Laude), and an LLB.

Consider us the unicorns of bookkeeping, sprinkling happiness in this dark, dark world of ecommerce accounting.

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