How fast can you turn your inventory into sales?

March 16, 2023

Our 4-point plan to shorten your cash conversion cycle (CCC)

How fast can you turn your inventory into sales?

Did you know that your cash conversion cycle (CCC) says more about your online and Shopify ecommerce brand’s health than the $XX millions you made in sales? 

Here’s why: 

Many ecommerce founders have grown seven-figure-a-year brands with a good product and a healthy dose of grit, but have ultimately failed when all the revenue needed to be funneled into paying back debt.

With strong cash management through ecommerce accounting and ecommerce bookkeeping, you can bootstrap your brand. This means more $$$ in your pocket (today and if you exit in the future). 

So what’s the key to getting there? 

A negative CCC.

Cash conversion cycle defined…

1. Negative CCC: This is when your inventory is sold and cash is collected before you pay your suppliers. Your suppliers are therefore the ones to finance your operation.

2. Positive CCC: You need cash to finance your business

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Here’s our completely obvious 4-point plan to shorten your CCC:

1. Calculate your CCC

CCC = Days of Inventory Outstanding (DIO) + Days Sales Outstanding (DSO) - Days Payables Outstanding (DPO) 


  • DIO: The time it takes to sell your inventory 
  • DSO: The time it takes to collect receivables
  • DPO: The time you have before paying your bills


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Cash conversion cycle formula

2. Improve inventory turnover

To improve DIO you need to:

  • Improve the sales process and marketing
  • Improve customer experience
  • Minimize SKU count to simplify demand planning
  • Optimize distribution and lead times

3. Get customers to pay you faster

Find the sweet spot between receiving your money quicker and keeping your customers from trying alternatives.

  • Offer more payment options
  • Tighten up invoicing
  • Communicate clear payment terms
  • Offer prepay discounts

4) Pay your suppliers later

Not only can you receive your money quicker, but you can also arrange to pay your suppliers later.

  • Renegotiate longer payment terms
  • Don’t pay suppliers early
  • Use a credit card or financing option with longer payment terms

Using AI accounting and AI bookkeeping to give you easy access to accurate real-time financials is key to keeping your finger on the pulse of your CCC.

Watch the immediate financial impact of your actions and make real-time decisions to shorten your CCC using Finaloop.

About Finaloop


We are a technology company providing automated end-to-end accounting service to ecommerce businesses. Our system connects to your apps, syncs all your data and reconciles your books in real-time, replacing your bookkeeper, your accounting software, and your ecomm integrations. We offer reconciled books available 24/7, tax-saving insights, and a single place for all your financial data.


*The information provided on this website does not, and is not intended to, constitute legal advice. All information, content, and materials available on this site are for general informational purposes only. Readers are advised to consult with their attorney or accountant with any questions or concerns.*

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