
Rayla Rappaport, NYS CPA
Head of Product Marketing at Finaloop
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Surviving Amazon’s Evolving Marketplace: Focus on Profitability KPIs
Amazon’s shift toward a 3P-dominated marketplace, fueled by seller fees and ad revenue, is making it increasingly expensive for brands to acquire new customers. Navigating the new landscape requires focusing on profitability-first metrics
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Accounting
Surviving Returnuary: The Battle Against Rising Return Rates
January is traditionally the month that sees the most returns, a critical challenge for ecommerce brands. For DTC brands to thrive in this environment, they must adopt a multi-faceted approach that includes careful tracking of inventory management KPIs
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Calculating the (Landed) Cost: How Trade Wars Rewrite Brands' P&L
If the second Trump administration follows through on his tariffs promise, brands will have to adapt their landed cost per unit calculations to ensure a precise P&L statement. The best way to do that is to adopt a real-time ecommerce bookkeeping software
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Accounting
Navigating Customer Acquisition Costs in the Era of Ultra-Cheap Ecommerce
As low-cost ecommerce reshapes the competitive landscape, brands must adapt amid increasing pressure on marketing efficiency. It starts with shifting the focus from vanity metrics like ROAS and CAC to profitability-driven stats
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Accounting
Fix These 6 Costly Financial Mistakes in Your DTC Brand
From outdated accounting software to manual processes and inconsistent auditing, the financial management of a DTC brand is often riddled with inefficiencies. Here are six common culprits, what they can cost you, and how to fix them to protect your bottom line
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Accounting
Why BFCM 2024 Is a Wake-Up Call for DTC Inventory and Cash Flow
Amazon is forcing DTC brands to accelerate their preparation timeline for the shopping extravaganza. Those who rely on outdated financial data risk being caught off-guard by inventory challenges and cash flow disruptions
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Inventory
Financial IQ & Industry Expertise: The Twin Pillars of DTC Brand Success
Some people say that deep financial understanding and specialized knowledge in ecommerce can empower you to make better decisions, manage growth, optimize profitability, and outperform competitors. Those people are right
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Accounting
Unlocking Ecom Cash Flow for Business Growth
The Ecommerce Operator's Ultimate Guide to Finance (Part 2) reveals why profitability alone fails. Master cash flow and balance sheets—the true engines of sustainable growth that separate thriving brands from those that unexpectedly collapse despite "profitable" operations.
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