Rayla Rappaport, NYS CPA

Rayla Rappaport, NYS CPA

Head of Product Marketing at Finaloop

Rayla, a NYS licensed CPA, spent more than 12 years at PwC, before leaving to join Finaloop in 2020. As a specialist in ecommerce finance, Rayla holds a Masters degree in Taxation from Baruch College and a Bachelor’s degree in Accounting (Summa Cum Laude) from Sy Syms School of Business.

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Leave your bookkeeping to our experts, so you can focus on what matters.

 How to Account for Tariff Refunds in 2026 (Guide for Ecommerce)

How to Account for Tariff Refunds in 2026 (Guide for Ecommerce)

Can you record tariff refunds as an asset? Learn how ecommerce brands should account for tariff refunds, including impact on COGS, inventory, and gross margin.
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Accounting
Stocky Discontinued in 2026? What Shopify Merchants Should Do

Stocky Discontinued in 2026? What Shopify Merchants Should Do

Shopify is discontinuing Stocky on August 31, 2026. If you rely on Stocky for purchase orders, forecasting, or inventory management, here’s what the shutdown means and how to migrate smoothly.
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Inventory
Key Tax and Reporting Changes to Amazon’s Deferred Transactions Policy

Key Tax and Reporting Changes to Amazon’s Deferred Transactions Policy

Important information about Amazon's new policy that impacts your Amazon sales, reports, and taxes.
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Tax
AI Bookkeeping for Shopify & Amazon Sellers: Smarter Ecommerce Accounting

AI Bookkeeping for Shopify & Amazon Sellers: Smarter Ecommerce Accounting

What you need to know about transitioning your Shopify and Amazon stores to AI bookkeeping
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Accounting
DTC Financial Tweaks That Unlock Six-Figure Profit Growth

DTC Financial Tweaks That Unlock Six-Figure Profit Growth

How tiny adjustments to your DTC operations can lead to six-figure improvements to your profit and cash flow
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Inventory
How to Set Up Your Ecommerce Chart of Accounts (Guide)

How to Set Up Your Ecommerce Chart of Accounts (Guide)

Your how-to guide to creating the best ecommerce chart of accounts for your business.
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Accounting
Complete Guide to Setting Up Shopify Sales Tax Compliance

Complete Guide to Setting Up Shopify Sales Tax Compliance

Follow our step-by-step guide to set up your sales tax in Shopify
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Tax
Cash vs. Accrual Accounting: Which Is Right for Your Business?

Cash vs. Accrual Accounting: Which Is Right for Your Business?

The guide for choosing between cash and accrual methods of accounting.
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Accounting
Should You Switch to Real-Time Bookkeeping? Take the Quiz

Should You Switch to Real-Time Bookkeeping? Take the Quiz

AI bookkeeping can completely revolutionize the way you use your ecommerce financials. But, is it right for everyone?
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Accounting
Surviving Amazon’s Evolving Marketplace: Focus on Profitability KPIs

Surviving Amazon’s Evolving Marketplace: Focus on Profitability KPIs

Amazon’s shift toward a 3P-dominated marketplace, fueled by seller fees and ad revenue, is making it increasingly expensive for brands to acquire new customers. Navigating the new landscape requires focusing on profitability-first metrics
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Accounting
Surviving Returnuary: The Battle Against Rising Return Rates

Surviving Returnuary: The Battle Against Rising Return Rates

January is traditionally the month that sees the most returns, a critical challenge for ecommerce brands. For DTC brands to thrive in this environment, they must adopt a multi-faceted approach that includes careful tracking of inventory management KPIs
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Inventory
Calculating the (Landed) Cost: How Trade Wars Rewrite Brands' P&L 

Calculating the (Landed) Cost: How Trade Wars Rewrite Brands' P&L 

If the second Trump administration follows through on his tariffs promise, brands will have to adapt their landed cost per unit calculations to ensure a precise P&L statement. The best way to do that is to adopt a real-time ecommerce bookkeeping software
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Accounting
How Rising BNPL Fees Shape Ecommerce Profitability

How Rising BNPL Fees Shape Ecommerce Profitability

In recent years, buy now, pay later plans have exploded in popularity. As transaction fees continue to evolve, maintaining visibility into your variable costs is essential for protecting profit margins
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Accounting
Balance Sheet Basics: What It Is and Why It Matters

Balance Sheet Basics: What It Is and Why It Matters

Everything you need to know about Balance Sheets
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Accounting
Smart Discount Strategy: Maximize Ecommerce Profits While Boosting Sales

Smart Discount Strategy: Maximize Ecommerce Profits While Boosting Sales

Successful brands view discounts through a multifaceted lens, examining their potential to boost conversion rates, increase order volume, and attract new customers with lifetime value
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Accounting
Navigating Customer Acquisition Costs in the Era of Ultra-Cheap Ecommerce

Navigating Customer Acquisition Costs in the Era of Ultra-Cheap Ecommerce

As low-cost ecommerce reshapes the competitive landscape, brands must adapt amid increasing pressure on marketing efficiency. It starts with shifting the focus from vanity metrics like ROAS and CAC to profitability-driven stats
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Accounting
Marketplace Margins: The Real Cost of Multichannel Selling

Marketplace Margins: The Real Cost of Multichannel Selling

As the cost dynamics of selling on third-party marketplaces evolve, harnessing ecommerce accounting software becomes all the more important.
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Inventory
DTC Tax Guide: Navigating Multi-Marketplace Compliance

DTC Tax Guide: Navigating Multi-Marketplace Compliance

While selling on multiple marketplaces is a great way to maximize business profitability, it also presents certain challenges – especially when it comes to sales taxes
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Tax
Accounting Reports: Types & Importance for Your Business

Accounting Reports: Types & Importance for Your Business

Accounting reports are vital for the success and growth of ecommerce businesses, providing a structured overview of financial performance and enabling informed decision-making
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Accounting
How 3PLs and Supply Chain Disruptions Affect State Income Taxes

How 3PLs and Supply Chain Disruptions Affect State Income Taxes

While utilizing third-party logistics providers can help against supply chain disruptions, it's important to be aware that they could also complicate things when it comes to a crucial financial aspect: taxes
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Tax
Understanding Burn Rate: What It Is and Why It Matters for Ecommerce

Understanding Burn Rate: What It Is and Why It Matters for Ecommerce

Discover what burn rate means, how to calculate it, and why it’s vital for managing your ecommerce business’s financial health and growth.
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Accounting
Inventory Financing: Definition, Benefits & How It Works

Inventory Financing: Definition, Benefits & How It Works

Learn everything about inventory financing, how it works, its benefits, and whether it's right for your business in our comprehensive guide.
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Accounting
Days Payable Outstanding (DPO): What It Is & Why It Matters

Days Payable Outstanding (DPO): What It Is & Why It Matters

Learn what Days Payable Outstanding (DPO) means, how to calculate it, and why it matters for your business’s cash flow and financial health. Comprehensive DPO guide.
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Accounting
Mastering Multichannel Selling: DTC vs 3P Commerce Opportunities

Mastering Multichannel Selling: DTC vs 3P Commerce Opportunities

While 3rd-party selling has proven critical for DTC brands, it introduces many new complexities
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Inventory
How to Budget for Peak Shipping Surcharges This Holiday Season

How to Budget for Peak Shipping Surcharges This Holiday Season

Holiday delivery increases can become a make-or-break factor for ecommerce brands. Those who take a data-driven approach to their financials will be the ones to preserve their hard-earned margins
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Inventory
DTC Profitability Shift: Moving Beyond Growth-At-All-Costs

DTC Profitability Shift: Moving Beyond Growth-At-All-Costs

Brands can no longer rely on surface-level metrics like CAC and ROAS. Success now demands a focus on profitability, underpinned by sophisticated financial literacy and careful optimization.
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Accounting
DTC Omnichannel Costs: Financial Challenges of Multi-Platform Selling

DTC Omnichannel Costs: Financial Challenges of Multi-Platform Selling

The evolution of marketplace fees pushes more DTC brands to multichannel, which in turn creates crucial financial management challenges
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Accounting
How DTC Brands Can Navigate Amazon's Supply Chain Profitably

How DTC Brands Can Navigate Amazon's Supply Chain Profitably

Amazon’s logistics has positioned it as the central nervous system of online retail. Navigating it requires 100% accurate and updated books
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Inventory
DTC Journal Entry Guide: Essential Accounting Fundamentals Explained

DTC Journal Entry Guide: Essential Accounting Fundamentals Explained

Considered the bedrock of sound financial management, journal entries are vital for financial consistency, accurate reporting, and sound business decisions
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Accounting
How Automated Reconciliation Powers Ecommerce Growth

How Automated Reconciliation Powers Ecommerce Growth

As ecommerce businesses face increasing transaction volumes and financial complexity, automated reconciliation emerges as a critical tool for maintaining accuracy and efficiency
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Accounting
Fix These 6 Costly Financial Mistakes in Your DTC Brand

Fix These 6 Costly Financial Mistakes in Your DTC Brand

From outdated accounting software to manual processes and inconsistent auditing, the financial management of a DTC brand is often riddled with inefficiencies. Here are six common culprits, what they can cost you, and how to fix them to protect your bottom line
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Accounting
Why BFCM 2024 Is a Wake-Up Call for DTC Inventory and Cash Flow

Why BFCM 2024 Is a Wake-Up Call for DTC Inventory and Cash Flow

Amazon is forcing DTC brands to accelerate their preparation timeline for the shopping extravaganza. Those who rely on outdated financial data risk being caught off-guard by inventory challenges and cash flow disruptions
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Inventory
Financial IQ & Industry Expertise: The Twin Pillars of DTC Brand Success

Financial IQ & Industry Expertise: The Twin Pillars of DTC Brand Success

Some people say that deep financial understanding and specialized knowledge in ecommerce can empower you to make better decisions, manage growth, optimize profitability, and outperform competitors. Those people are right
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Accounting
The Hidden Cost of Delayed Financials for DTC Brands

The Hidden Cost of Delayed Financials for DTC Brands

From inventory to cash flow, marketing ROI to tax season - see how lacking real-time financials hurts multichannel and ecommerce businesses, and how to avoid it
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Accounting
Small Business Ecommerce Bookkeeping: Everything You Need to Know

Small Business Ecommerce Bookkeeping: Everything You Need to Know

Why is ecommerce bookkeeping so different than other industries? Every online seller should be aware of the complexities and why it matters for your business.
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Accounting
What Is a Profit and Loss Statement? Definition and Ecommerce Guide

What Is a Profit and Loss Statement? Definition and Ecommerce Guide

Profit and loss statement for beginners.
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Accounting
Complete Guide to Becoming a Walmart Marketplace Seller

Complete Guide to Becoming a Walmart Marketplace Seller

Starting Your Journey as a Walmart Seller? Here's A Comprehensive Guide on How to Sell on Walmart
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Guides and Tools
9 Essential Federal Tax Rules Every Business Owner Must Know

9 Essential Federal Tax Rules Every Business Owner Must Know

Learn these rules-of-thumb and important deadline dates and relieve your federal tax headache
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Tax
Top 12 Strategies to Boost Your Shopify Store’s Conversion Rate

Top 12 Strategies to Boost Your Shopify Store’s Conversion Rate

Learn about the most effective marketing strategies to boost your Shopify conversion rate and increase sales
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Inventory
Multi-State Tax Tips for Ecommerce Businesses: What You Need to Know

Multi-State Tax Tips for Ecommerce Businesses: What You Need to Know

Discover everything you need to consider regarding multi-state taxes.
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Tax
Jason Wong: Finance Mistakes to Avoid When Building an Ecommerce Brand

Jason Wong: Finance Mistakes to Avoid When Building an Ecommerce Brand

Serial entrepreneur Jason Wong gives his top financial tips for ecommerce brands and explains how AI and automated bookkeeping helped him get accurate real-time financials
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Inventory
Guest Blog: Data Intelligence: Transforming Ecommerce Decision-Making

Guest Blog: Data Intelligence: Transforming Ecommerce Decision-Making

Discover the benefits of using data management and business intelligence to navigate the complexities of the ecommerce landscape with greater ease and confidence.
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Inventory
How to Prepare Your Ecommerce Business for B2B Wholesale Sales

How to Prepare Your Ecommerce Business for B2B Wholesale Sales

Learn more about how to expand your ecommerce brand to selling B2B across wholesale and retail channels.
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Accounting
The fundamentals of seting up your business

The fundamentals of seting up your business

Unlock the winning strategies of thriving ecommerce brands and set yourself up for success
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Inventory
How to deduct your ecommerce business travel expenses

How to deduct your ecommerce business travel expenses

Want to mix business with pleasure? Meet these 4 requirements to deduct 100% of qualified business travel expenses
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Tax
Obvi's Growth Secret: Real-Time Financial Insights for Ecommerce

Obvi's Growth Secret: Real-Time Financial Insights for Ecommerce

How Obvi utilizes real time cashflow to successfully grow and scale their business
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Accounting
5 Money-Saving Tips for Shopify Brands to Cut Costs Fast

5 Money-Saving Tips for Shopify Brands to Cut Costs Fast

Find the cost-saving opportunities hidden inside of your ecommerce business
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Accounting
Can AI do my bookkeeping?

Can AI do my bookkeeping?

Discover if AI can handle your bookkeeping needs, its benefits, limitations, and the role of human expertise.
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Accounting
Essential Guide to Creating an Effective Ecommerce Budget

Essential Guide to Creating an Effective Ecommerce Budget

Our 10 step guide for preparing the killer ecommerce and DTC budget
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Guides and Tools
Essential Guide to Reviewing Your Ecommerce P&L Statements

Essential Guide to Reviewing Your Ecommerce P&L Statements

Step-by-step guide to help you review the accuracy and quality of your ecommerce P&L
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Guides and Tools
Why Traditional Accountants Fail Ecommerce, per Amazon Expert

Why Traditional Accountants Fail Ecommerce, per Amazon Expert

Amazon expert Jon Elder explains why all ecommerce brands should use Finaloop for their ecommerce bookkeeping
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Accounting
Financial Preparation: Key to Selling Your Ecommerce Business

Financial Preparation: Key to Selling Your Ecommerce Business

Key bookkeeping items every buyer will assess when reviewing your ecommerce financials. Are you prepared?
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Inventory
Cash vs. Accrual Accounting: 4 Common Myths

Cash vs. Accrual Accounting: 4 Common Myths

Know the truth behind 4 cash vs accrual accounting myths
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Accounting
GoDaddy to QuickBooks: Complete Data Migration Guide

GoDaddy to QuickBooks: Complete Data Migration Guide

Be prepared for GoDaddy discontinuing by migrating your historical data to Quickbooks.
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Accounting
Finaloop vs Craftybase: Premium Replacements for GoDaddy Bookkeeping

Finaloop vs Craftybase: Premium Replacements for GoDaddy Bookkeeping

GoDaddy Bookkeeping is retiring, but breath easy. We'll give you a rundown of 2 other great bookkeeping alternatives.
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Accounting
Navigating Your Ecommerce Store Through Economic Uncertainty

Navigating Your Ecommerce Store Through Economic Uncertainty

Read through our guide to learn how to navigate your business through the current market shift.
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Inventory
Finaloop: The Top GoDaddy Bookkeeping Alternative for Ecommerce

Finaloop: The Top GoDaddy Bookkeeping Alternative for Ecommerce

Finaloop offers a great, cost-effective alternative for your ecommerce stores that provides full accounting service.
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Accounting
Clearco Marketing Capital: Smart Ecommerce Funding or Risky Move?

Clearco Marketing Capital: Smart Ecommerce Funding or Risky Move?

Learn about Clearco Marketing Capital, and what it means for your books and taxes - in words you can understand.
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Inventory
Amazon Lending for Ecommerce: Pros, Cons & Tax Implications

Amazon Lending for Ecommerce: Pros, Cons & Tax Implications

Learn about Amazon Lending, and what it means for your books and taxes - in words you can understand.
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Inventory
Your Amazon Transactions Report: How to Manage Inventory & Cash Flow

Your Amazon Transactions Report: How to Manage Inventory & Cash Flow

Understanding your Amazon transaction report
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Inventory
How Covid Paycheck Protection Program helps Your Business

How Covid Paycheck Protection Program helps Your Business

Aplication process, requirements and terms of the Paycheck Protection Program
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Accounting
COVID Stimulus Guide: Financial Relief Options for Your Business

COVID Stimulus Guide: Financial Relief Options for Your Business

Benefits and opportunities for small and medium business
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Inventory
 Unlocking Ecom Cash Flow for Business Growth

Unlocking Ecom Cash Flow for Business Growth

The Ecommerce Operator's Ultimate Guide to Finance (Part 2) reveals why profitability alone fails. Master cash flow and balance sheets—the true engines of sustainable growth that separate thriving brands from those that unexpectedly collapse despite "profitable" operations.
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Guides and Tools

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