Barak Steinmetz, CPA

Barak Steinmetz, CPA

VP Product at Finaloop

Prior to joining Finaloop as VP of Product back in 2021, Barak gained significant financial experience at Goldman Sachs and Barclays. He holds dual bachelor’s degrees in Accounting (Summa Cum Laude) and Law (Magna Cum Laude) and is also a licensed attorney.

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Leave your bookkeeping to our experts, so you can focus on what matters.

Ecommerce Payment Processing Guide- Choose Right in 2025

Ecommerce Payment Processing Guide- Choose Right in 2025

Understand the difference between payment gateways, payment processors, and payment service providers and choose the best one for your ecomm business.
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Accounting
Shopify Capital: Is It the Right Loan for Your Ecommerce Brand?

Shopify Capital: Is It the Right Loan for Your Ecommerce Brand?

Learn about Shopital Capital, and what it means for your books and taxes - in words you can understand.
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Guides and Tools
How Refunds and Chargebacks Affect Ecommerce Profit & Trust

How Refunds and Chargebacks Affect Ecommerce Profit & Trust

How ecommerce brands manage refunds, chargebacks, and returns impacts not only their trustworthiness and reliability, but also their books
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Inventory
Preparing DTC Brands for M&A: Financial Readiness for Exits

Preparing DTC Brands for M&A: Financial Readiness for Exits

As economic conditions improve, industry leaders anticipate a resurgence in M&A activity for DTC brands, particularly for those aiming for realistic, mid-range exits. For brand founders, this means one thing: being ready, especially on the financial management front, is key
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Inventory
Payment Options Guide: Boost Sales With Flexible Checkout Methods

Payment Options Guide: Boost Sales With Flexible Checkout Methods

Understanding how sales proceeds flow from customer to merchant bank account is a precondition for making informed decisions about payment options
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Inventory
What DTC Brands Should Know About Crypto Payments and Taxes

What DTC Brands Should Know About Crypto Payments and Taxes

Crypto prices plummeted following Trump's tariffs, but analysts are optimistic its role in the ecommerce space will only grow. Here's what DTC brands need to know if they decide to accept cryptocurrencies as a payment method
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Inventory
Boost AOV by 10-20%: The Science of Upselling for Shopify

Boost AOV by 10-20%: The Science of Upselling for Shopify

Learn how top brands maximize revenue after checkout
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Accounting
Integrated Financial Systems for Growing DTC & Multichannel Brands

Integrated Financial Systems for Growing DTC & Multichannel Brands

Beyond spreadsheets and ERPs: why growing DTC brands need a middle-ground solution for financial management—and how to successfully make the transition
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Accounting
Financial Precision: Key to DTC Brand Success or Failure

Financial Precision: Key to DTC Brand Success or Failure

Peloton, Beyond Meat, Rent the Runway, Allbirds, and even Walmart have all stumbled when financial precision fell by the wayside. There are lessons in DTC accounting for every brand here
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Inventory
Mastering Cash Flow Management for Ecommerce Success

Mastering Cash Flow Management for Ecommerce Success

Cash flow has emerged as the biggest challenge DTC brands are facing. Overcoming it requires optimizing an unfortunately underused tool in the ecommerce space 
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Accounting
Leveraging Sustainability Metrics for Ecommerce Profit and Growth

Leveraging Sustainability Metrics for Ecommerce Profit and Growth

‍As consumers and regulators become increasingly environmentally conscious, ecommerce brands that integrate sustainability metrics—such as carbon footprint, sustainable sourcing, and packaging waste reduction—into their financial reporting can gain a competitive advantage
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Inventory
Ecommerce Funding Is Changing—Thanks to Real-Time Data

Ecommerce Funding Is Changing—Thanks to Real-Time Data

Alibaba's new financing options, meant to improve its buyers' cash flow, are a stark reminder of how accurate books can make or break a business
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Inventory
Mastering Unit Economics and Profitability for Smarter DTC Growth

Mastering Unit Economics and Profitability for Smarter DTC Growth

The days of relying solely on advertising for growth are numbered. DTC brand founders must now pivot toward a more sustainable model and focus on the products that drive the most value.
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Accounting
Spot These 7 Hidden Profit Killers in Your DTC Finances

Spot These 7 Hidden Profit Killers in Your DTC Finances

In the fast-paced world of ecommerce, unnoticed financial trends can lead to significant revenue losses. Or worse. Read on to explore common financial oversights - because knowing the problem is the first step in solving it.
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Accounting
Lessons from Neon Beach: The Cost of Poor Cash Flow Management

Lessons from Neon Beach: The Cost of Poor Cash Flow Management

6 hard-earned ecommerce accounting and bookkeeping lessons
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Accounting
Cash Flow Statement Explained: What It Shows and Why It Matters

Cash Flow Statement Explained: What It Shows and Why It Matters

Find out the basics of the cash flow statement
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Accounting
5 Steps to Prepare Your Ecommerce Business for a Profitable Exit

5 Steps to Prepare Your Ecommerce Business for a Profitable Exit

Here are our 5 top tips to get your ecommerce business ready for its close-up
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Inventory
Fractional CFO vs Bookkeeper: Which is Best for Ecommerce?

Fractional CFO vs Bookkeeper: Which is Best for Ecommerce?

Bookkeepers, accountants, and fractional CFOs have some major differences. Here's how to set up your financial 'A' team without breaking the bank.
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Accounting
The Truth About Ecommerce Loans: What Brands Need to Know

The Truth About Ecommerce Loans: What Brands Need to Know

Understand how popular ecommerce financing loans actually work to avoid paying exorbitant fees
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Accounting
What Seller's Discretionary Earnings Mean for Ecommerce Brands

What Seller's Discretionary Earnings Mean for Ecommerce Brands

Learn how to calculate the seller's discretionary earnings for your DTC brand and why it's so important for your business.
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Accounting
Ecommerce Seller's Discretionary Earnings Calculator

Ecommerce Seller's Discretionary Earnings Calculator

Calculate the seller's discretionary earnings (SDE) for your ecommerce brand
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Guides and Tools
Should Your Shopify Store Accept Crypto? Pros, Cons, and Taxes

Should Your Shopify Store Accept Crypto? Pros, Cons, and Taxes

Not sure whether to accept crypto on your Shopify store? Learn all the pros & cons, and what it means for your finances and taxes.
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Best options to replace GoDaddy Bookkeeping for Etsy, Ebay, and Amazon

Best options to replace GoDaddy Bookkeeping for Etsy, Ebay, and Amazon

GoDaddy Online Bookkeeping is discontinuing. Seize the opportunity to find the best alternative for your growing ecommerce business!
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Accounting
Best Etsy Accounting Solutions: Life After GoDaddy Bookkeeping

Best Etsy Accounting Solutions: Life After GoDaddy Bookkeeping

GoDaddy Online Bookkeeping is retiring. But the news is not all bad. Find the best alternative for your Etsy business by comparing Quickbooks with an automated accounting service like Finaloop.
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Accounting
Compare Ecommerce Financing Options with Our Free APR Loan Calculator

Compare Ecommerce Financing Options with Our Free APR Loan Calculator

Find out the real costs of your ecommerce financing options instantly.
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Guides and Tools
How to Calculate Burn Rate and Runway for Your Ecommerce Business

How to Calculate Burn Rate and Runway for Your Ecommerce Business

How to Calculate Burn Rate and Runway
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Accounting
Complete Amazon Seller Fee Guide: Profit Maximization Tips

Complete Amazon Seller Fee Guide: Profit Maximization Tips

Amazon seller fees - the complete guide
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Guides and Tools
How Ecommerce Brands Can Use COVID-19 Stimulus Loans

How Ecommerce Brands Can Use COVID-19 Stimulus Loans

The EILD and its opportunities for small businesses
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Inventory

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