Where DTC Founders Gain Financial Mastery
Margin Talks is the ultimate source for ecommerce financial know-how tailored to DTC founders.
Latest episode

Episode 12
Glamour vs. Grind: The Truth About Celebrity-Backed Brands
A celebrity alone isn’t enough to build a lasting brand," says Sharif Hamid, Head of Endeavor/WME Talent Ventures, as he joins Fan Bi on Margin Talks by Finaloop to reveal what makes celebrity-backed brands thrive—or fail—in today’s competitive market.
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Episode 11
The Beauty of Innovation, The Beast of Operations in DTC
Learn how a professional CEO and product-focused founder created the perfect partnership, managed multi-channel growth, and adapted to changing e-commerce dynamics (we’re not in 2021 anymore)
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Episode 10
Like a Toddler with $100M on DTC venture with Lee Mayer
Lee Mayer joins Fan to explain how Havenly Brands is capitalizing on DTC's venture hangover while building a nine-figure home goods empire.
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Episode 09
While You Were Blowing Cash on Meta Ads w/ Modern Citizen
Jess Lee joins Fan to discuss how not chasing Meta ROI allowed her to expand into prime retail locations.

Episode 08
From Friends & Family to Traditional Bank Debt in DTC
"Accounting is not a cost center," says Ben Brachot, who joins Fan to break down why time-tested financial structures beat trendy alternatives
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Episode 07
This is a huge red flag": Why this DTC Investor will pass on your brand
Sam Kaplan joins Fan to share what really makes investors pass on DTC brands, what the "Holy Trinity" of metrics looks like, and why unit economics that don't work today never will.

EPISODE 06
From Broken Spatula to Exit: DTC Lessons with Sam Rose
Sam Rose joins Fan to share her lessons from founding, selling, and buying DTC brands - and the limitations of the creative spark.

Episode 05
Fix Margins With Debt, Kill Your Ecom with Bill D'Alessandro
Natural Dog Company CEO Bill D'Alessandro joins Fan to talk failed aggregators, fatal financial mistakes, what kills DTCs, and how to avoid this fate.

SPECIAL Episode
What to Expect When You're Closing: A Guide for DTC Founders Closing Shop
As Bench's sudden closure rattles the e-commerce world, legal expert Samuel Lockwood-Powell breaks down what really happens when DTC brands shut down.

Episode 04
Is 2.5 ROAS DTC's Silver Bullet? With Andrew Faris
E-commerce growth expert Andrew Faris joins Fan Bi to challenge the industry's favorite metrics and explore what really matters in DTC financial strategy - from P&L design to measuring what matters.

Episode 03
Ecommerce Will Humble You: Brutal Truths From a 9-Figure Founder
Fan Bi is joined by Ben Cogan, co-founder and CEO of Agora, as they dive deep into the unfiltered reality of scaling DTC brands to nine figures - and the humbling lessons learned along the way.
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Episode 02
"Meta Won't Tell You This": Real DTC Talk w/Ministry of Supply's CEO
On this episode of Margin Talks, host Fan Bi is joined by Aman Advani, Co-Founder, CEO of Ministry of Supply, to dissect the financial and business know-how required to run a healthy DTC brand
Meet Fan Bi: The DTC Veteran Hosting Margin Talks
From founder to investor to operator: Meet the veteran asking DTC's hardest questions

Margin Talks: Where DTC Founders Learn the Financial Game
Introduced by Finaloop, “Margin Talks” is an educational content initiative aimed at providing DTC founders with the financial literacy, transparency, and know-how they crave

Episode 01
"No customer ever asked for carbon offset" w/Janji founder
Join Fan Bi as he dives into how DTC brand Janji balances sustainability, growth, and BFCM strategies with co-founder David Spandorfer. The educational twist? Watch to reveal.